Product Design & Management Leader with entrepreneurial + intrapreneurial experience - driving innovation in both startups and bigger organizations like Google & Yahoo!.
Built high-impact UX teams that created value through strategic partnerships. Adept at tackling ambiguous problems with a hands-on approach.
Passionate about mentoring emerging designers and advancing design's role in sustainable business success.
Key Contributions:
Curie / Curiosity Labs
Google Search
Google Maps Enterprise
Google Assistant
Project Ratatouille @ A120
YouTube Kids
Email
LinkedInYouTube Kids Co-founder & UX lead
Research methods used to gather feedback from parents & kidsBranding - Initial App Icon for YouTube KidsApp trailer by a kidYouTube Kids - Onboarding UXTimer ControlsMonthly Themes - eg: Sports ContentYouTube Kids - Conversational Agent (Vision)Conversational Agent - Surprise & Delight MomentsInteractivity - Sing-along in YouTube Kids (Concept)
Jul 2013 - Nov 2016
Co-founded YouTube Kids and played a key role in the product launch and scaled it to millions of kids globally.
Initially, pitched the idea along with Dir. of Product and UX strategist. I persistently worked to make a case for a stand-alone app and mitigate leadership concerns. Eventually, we successfully got the buy-in to invest and execute the vision to build a kid-first app. This allowed us to challenge the status-quo and reimagine YouTube from the ground-up with kids & parents in mind.
Grew the UX team from being solo designer to 8 UXers - hired and managed multiple specialized roles incl. Visual, Motion, IxD and UXR. Hired and managed agencies to fill gaps (branding and sound design)
when needed. By the time I left the team,
we had 10M+ DAUs and launched in 20 countries.
Relevant links:
YouTube Kids
UX India talk on “Navigating New Terrain”